course name:
product design studio
project brief:
inspired by dyson's commitment to improving lives through innovative technologies, the smart tub project aims to elevate the home bathing experience for enthusiasts by offering convenient access and intelligent control. while this endeavor draws inspiration from dyson's vision, it's important to note that this project is an independent undertaking and is not affiliated with dyson.
time duration:
14 weeks
macro trend analysis
due to the negative social impacts of the pandemic, there are a lot of stress and anxieties in the air. many people that were stuck in their home are now advocating a more elegant lifestyle, investing more time and money on improving wellness at home.
people are seeking a more accessible way of self-relaxation and stress relief in their every day routine. For many, a soothing, uninterruptive bath is the answer.
however...
many people find taking a bath intimidating as part of their daily routine, primarily due to the hassle of setting up or getting tired of dealing with complex operations.
1. too traditional
(long setup time/limited contol)
2. too techy
(long adapting curve/intrusive look)
what if...
this new bath tub design envisions the future of home bathing, aligning with dyson's moto, to create a truely relaxing, soothing and seamless experience for bath users.
design criteria
brand DNA
accessibility
intelligence
moodboard + ideation
calm
clean
intuitive